The dealership industry is quick to measure new vehicle sales figures as an indicator of the overall health of the industry. Fixed operation’s sales are rarely reported and not given the attention due to them. Fixed operation’s growth can offset the softening new vehicle sales trend that we are currently experiencing. The chart below prepared by the National Alliance of Auto Dealer Advisors reflects the year over year growth in the fixed operations department since the recession in 2008.
Dealers have done a tremendous job in growing their fixed operations in recent years and this trend seems to be continuing into 2018. Make sure you are participating in this growth by giving your customers a reason to come back to your dealership.
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- Keep your name in front of your customers with a consistent internet and email presence.
- Make sure you have easy online scheduling and convenient hours.
- Have well trained service and parts team members.
- Always be respectful of the customer’s time and exceed their expectations.
- Send a survey after work is performed to find out what you can be doing better.
If you have any questions regarding this article, please contact Paul McGovern at PMcGovern@DowneyCoCPA.com or at 800-849-6022.
